The only clinic in the world to offer AI-driven technologies throughout your reproductive journey

Unrivalled hospitality meets precision reproductive care

Welcome to Avenues Reproductive Health Centre, where a warm and welcoming atmosphere awaits you. Our dedicated team, each selected for their expertise, friendliness, and compassion, is committed to providing unrivaled levels of care and support. Your comfort and convenience is our priority; conveniently situated just 5 minutes' walk from London Euston, Avenues is lined with real trees and has been designed for your privacy, comfort, and discretion, ensuring you feel at home and relaxed during your time with us.

Your reproductive journey with Avenues is supported throughout by innovative technology and unparalleled state-of-the-art laboratory facilities delivering AI-driven precision reproductive care. We take great pride in our lab with its signature yellow floor and its glass wall; we invite you as part of your tour to see with your own eyes, our incredible embryologists hard at work. At Avenues, you will experience exceptional customer care at all levels combined with cutting-edge solutions that are tailored to your individual needs. Your comfort and satisfaction are at the heart of everything we do.

If you would love to hear more about what we do, or wish to come in for a personalised tour, please do contact us to arrange a visit and discover for yourself why we are leaders in advanced reproductive health technology and experience first-hand our outstanding service. For more information, to have a tour or to book an appointment, please continue to browse our website, give us a call or book a consultation using the button above. Experience the difference at Avenues Reproductive Health Centre, where your reproductive health and well-being are our number one priority.

AI Enhanced Precision

Our experienced Avenues lab team leverage the power of artificial intelligence to enhance the precision and accuracy of Avenues reproductive health assessments. Our advanced AI driven technologies allow us to meticulously evaluate the uniqueness of every patient, follicle, sperm, uterus, and testicle.

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Your data in your hands

All patients have access to their own personalised information and treatment plans live on their smartphone. Unprecedented access with unprecedented control combined with direct communication linking you to your personal Avenues Support Team, all built right into our app.

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Donation Station

Enhance your reproductive journey with our expert partnerships! We collaborate with top sperm and egg banks to provide personalized solutions tailored to your unique needs. Achieve the best possible outcomes with our dedicated support and comprehensive resources.

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Inclusive Family Building

At Avenues, we honour and celebrate diversity in all its forms. Whether this is providing unwavering support for patients choosing single parenthood or embracing individuals from the LGBTQI+ community, Avenues is dedicated to inclusivity and personalized care for everyone.

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Fertility Preservation with tMRW

Freezing your eggs, embryos, and sperm offers the peace of mind that comes with knowing you can pursue parenthood when you are ready. By preserving your reproductive cells at their current age, you ensure they maintain their quality over time. Avenues is proud to be the first UK clinic to be fully live and operational with the TMRW Robot, enhancing the safety and precision of our cryopreservation process.

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with you through every step

Here at Avenues, we recognize that reproductive challenges can significantly affect your overall wellbeing and mental health. That is why we are dedicated to supporting you every step of the way. Through our Avenues network, we can help connect you with expert counselling, fitness and wellness programs, and acupuncture treatments, ensuring you receive holistic care throughout your journey.

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Explore with a Virtual Tour

Our Space

Our people make us special

At Avenues, we are enormously proud of our incredible team; each member individually hand-picked, we have well over 200 years of combined experience between us. Our specialists excel in advanced gynaecological, urological and assisted reproductive procedures and techniques. Our exceptionally kind, caring, compassionate and attentive nursing team are here to comfort, assist and care for you; truly we have a nursing team second to none. Our kind, friendly and dedicated client hospitality team are always on hand to help answer questions, welcome and support you. Our embryologists are each highly experienced, research driven and dedicated to helping you attain the best results possible. Our in-house medical team are highly knowledgeable and on hand to help guide and support you through your reproductive journey.

By integrating the best practices from renowned professionals, calling on such vast levels of experience, continuously innovating our practises and pushing boundaries, and integrating all of the very best and most advanced technology available on the market today, we are here to change the status quo in women's health, men's health and reproductive medicine.

At Avenues, with AI driven technology from end to end to end at our (and your) fingertips, we are here to empower you in your reproductive journey and make first-class healthcare experience an accessible and affordable possibility for everyone.

Meet Our Team

Our signature yellow lab

The first thing that strikes you about our Avenues laboratory as you approach it is the big glass wall that allows you to see our incredible technology and to give our wonderful embryologists a wave and a smile, and to witness first-hand the meticulous work of this expert lab team.

The second thing that strikes you is our stunning signature yellow Avenues lab floor creating a vibrant backdrop to one of the most state-of-the-art embryology labs in the UK, filled with the best and the most exciting equipment and technology available on the market today. Indeed, with our incredible and long-standing partnerships, you will find that we welcome and host new equipment not available anywhere else in the UK. In some cases, in the world.

Avenues labs, where transparency meets innovation.  Our Avenues lab offers a symphony of AI-powered sensors, orchestrates a seamless fusion of research data, and empowers our talented specialists to make precise decisions in reproductive development. Discover for yourself the allure and awe in the harmony of science and humanity at the Avenues Centre of Reproductive Health.

The Avenues Commitment

Avenues is firmly committed to achieving excellence that extends well beyond simple medical success. Our facility has been designed from the ground up with you in mind. We want you to feel relaxed, at ease and empowered at all times while you are with us.

We know the reproductive journey can be challenging. It can be daunting and sometimes difficult and scary, and we understand that very well indeed. So, why compromise on service and surroundings?

Here at Avenues, we combine phenomenal technology, we the use experience and dedication of the incredible members of team Avenues, and we do so with the opulence of spa-grade surroundings. This is the Avenues recipe for achieving unparalleled care and success.

egg analysis

Avenues’ computer vision-based egg assessment optimises egg selection by identifying top-quality eggs through biological markers, thereby reducing the number of cycles needed to achieve pregnancy.

Egg intelligence can predict how likely you are to have a live birth based on the number a quality of eggs you have stored.

sperm assessment

At Avenues, we analyse your sperm using a state-of-the-art AI system which ranks single spermatozoa out of a sample under the microscope according to an evaluation of their properties.

Multiple frames are combined showing where highly ranked sperm are located allowing the best possible selection of sperm prior to ICSI.


Our CHLOE-EQ system identifies your embryo(s) with the best chance of implantation using an algorithm trained on millions of embryos with known transfer outcomes.

Using our app you can watch your own embryos divide, multiply and progress in real-time all the way through to the day they are transferred, reducing the unknown and your stress levels.


For frozen eggs, sperm, and embryos, a 24/7 cloud-based monitoring system provides peace of mind. Digital identification and tracking deliver unprecedented visibility and transparency of where your eggs and embryos are.

TMRW’s automated technology reduces manual steps and helps eliminate 93% of the potential points of failure.

Let's take this journey together.

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